Live Market Pricing

When shopping for a new vehicle, do you get concerned about getting the most competitive price? Sure, we all do!

With Preferred Ford’s Live Market Pricing, you can feel confident that you will not be paying more than you should. When shopping for a used vehicle in Grand Rapids, Michigan, our real-time pricing tool will make you feel confident about the price you pay for your new vehicle.

What is Live Market Pricing?

With Live Market Pricing, Preferred Ford offers a competitive and low market price on all our pre-owned inventory. Using our advanced Live Market Pricing technology, we monitor more than 20,000 pre-owned car websites every hour in order to offer you the lowest prices in the market on used vehicles - by model, trim, features, condition, and other factors.

Transparent Pricing

By systematically parsing information from sites such as Cars.com, AutoTrader, Edmunds, and other well-known inventory-listing websites, Live Market Pricing technology establishes a real-time market value and then adjusts the price on our vehicles to a lower amount. The prices on our used cars are dynamically adjusted throughout the day so that you get the most competitive price available while you are shopping.

The Benefits of Live Market Pricing

By using technology to automatically price our inventory at the lowest, most competitor price – we save you time and money. This systematic process eliminates the need for you to search numerous websites, trying to compare pricing to find the best price. Live Market Prices saves you time and frustration.

An Easy Shopping Experience

Once you have browsed our large selection of used vehicles, simply click on the inventory link to view the low market price. Then, simply schedule a test drive with a product specialist at our dealership and request your free market analysis, which will enable you to compare our pricing to all other similar vehicles currently on the market.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.